TORONTO — VISIT ******* is inviting Canadian travellers back to the Sunshine State, as it resumes marketing efforts to promote tourism to areas open for business following ********* Ian.

Tourism is *******’s number one industry, contributing billions of dollars annually to the state’s economy. VISIT ******* plays a vital role in the state’s ****** response and recovery efforts, and is now communicating that *******’s cities and regions including Clearwater, Miami, Orlando, Palm Beach, Pensacola and Tampa are eager to welcome travellers.

Says Dana Young, President and CEO, VISIT *******: “Tourism is *******’s top economic driver and VISIT ******* is committed to safeguarding our industry. Our marketing programs will help protect *******’s tourism brand and demonstrate to visitors that ******* offers infinite vacation options. We appreciate Governor DeSantis’ leadership and support as we resume our campaign efforts and invite visitors from around the ***** to our great state.”

VISIT ******* has launched a marketing campaign in the U.S. designed to support *******’s tourism industry following ********* Ian. The campaign includes recent footage captured in 14 destinations throughout the state, assuring travellers that the ‘Sun’s Shining in *******’ and that booking a trip now is as good a time as ever.

Post-storm marketing programs will be key for delivering this message throughout the Canadian market, as well, ensuring that Canadian consumers who are planning winter vacations to the Sunshine State stay well-informed.

These programs include a comprehensive digital winter campaign, co-op marketing with Canadian ******* and tour operator partners, BranchUp social media marketing, educational webinars with ******* destination partners, travel agent FAMs and VISIT ******* leadership meetings with Canadian partners in early 2023.

More details about the state and its destinations are at VISITFLORIDA.com.