MISSISSAUGA — A former Transat Distribution Canada executive has joined Red Label Vacations as its new Director of E-commerce and Marketing for its retail divisions.

Marni Otis, who previously served as TDC’s director of marketing for five years, is now responsible for RLV’s strategy, development and ********* of marketing, communication and customer retention programs for retail brands. She will oversee the retail websites and collaborate with partners and teams to ensure a positive user experience and greater revenue potential.

Dianne Jackson, vice president of retail, RLV, said, “Marni has a distinguished career in the travel industry and related experience to this role, making her a perfect fit. Her creative nature, strategic planning and understanding of customer retention will help her thrive in this role. I am confident our retail brands will be stronger than ever with Marni’s expertise.”

Otis can be reached at Marni.Otis@redlabelvacations.com.