TORONTO — Goway Travel has named Mitchell Fawcett as the company’s new Vice President of Marketing.

Fawcett will lead Goway’s marketing and brand transformation – the first since Goway’s founding in 1970 – as the travel company eyes global expansion.

Key to the brand transformation will be the launch of Goway’s new website, powered by a cutting-edge reservation system. The new site is set to launch later this year.

Fawcett will also grow the marketing team at Goway and offer a new editorial vision for the company’s wide-reaching media properties. In his new role, Fawcett will also serve as Editor-in-Chief for Globetrotting Magazine, Goway’s print magazine.

Says Bruce Hodge, Goway’s founder and President: “Mitchell is an experienced and thoughtful marketer and we’re thrilled to begin a total brand transformation with him. He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel.”

Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom. With Major Tom, he served as VP Strategy, overseeing the agency’s strategy, creative, and social teams. During his 10 years in-agency, he worked with a wealth of leading travel brands, including W Hotels, Expedia, and KLM. With Fawcett leading the marketing transformation at Goway, current Marketing VP Adam Hodge will transition to a new high-level role in the company’s broader organizational strategy.

Says Fawcett: “The ***** of travel has changed and Goway’s community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the *****. I’m excited to spearhead Goway’s marketing transformation and help the brand adapt to the changing expectations of our travellers.”