HAMILTON — Swoop celebrated its three new routes to ******* out of Hamilton yesterday with an official launch party attended by media, agents and industry partners.

After receiving its final approval to operate to the U.S., the low-cost ******* launched its full schedule of U.S.-bound flights on Oct. 27 following a slight delay. The new routes fly out of Hamilton, ON, Abbotsford, B.C., and Edmonton, AB to *********, Phoenix and three ******* hotspots: Fort Lauderdale, Orlando and Tampa Bay.

To help celebrate the new flights, representatives from VISIT *******, Visit Orlando, Visit Tampa Bay, Experience Kissimmee and Greater Fort Lauderdale were on hand to welcome guests and promote the destination. According to Sana Keller of Pulse Communications, which represents VISIT *******, the new flights are expected to drive more Southwestern Ontario traffic to the Sunshine State.

“Canada is the top country for international visitation to *******, which is why we’re here tonight in partnership with Swoop and our destination partners promoting Swoop’s new flights to *******,” she tells Travelweek. “We are so excited to have these new flights, which will help promote *******!”

Keller also added that VISIT ******* is looking forward to another ‘Moments of Sunshine’ campaign, which kicks off in January 2019. The campaign will include advertising, social media, an experiential activation, public relations initiatives, a partnership with Expedia and much more.

“Be on the lookout for these ‘Moments of Sunshine’ throughout the coldest months ahead,” she said.

For more information go to visitflorida.com and flyswoop.com.