TORONTO — The holidays are meant to be spent with the ones you love, as **********’s latest holiday video shows.

Called ‘Once upon a Tree,’ the 1:30-minute animated spot features the heartwarming story of two nutcracker bear ornaments who, after a year of being tucked away together, find themselves on separate sides of a Christmas tree. Distraught at the thought of spending the holidays apart, a series of heroic efforts to reconnect ensues, including zip-lining across a string of lights and collapsing onto a gingerbread house. The two bears eventually reunite with a little help from **********.

“We continue our tradition of combining whimsical animation with modern renditions of beloved Canadian songs to tell a story about being together over the holidays,” says Andy Shibata, Vice President, Brand at **********. “So many of our customers travel great distances and our ********** colleagues all feel a shared sense pride for our role in these journeys. That is the essence we wanted to capture in this holiday spot.”

Blending the latest CGI technology with hand-painted brushstrokes, the video is available in both French and English, both of which are complemented by the voice of Montreal singer-songwriter Charlotte Cardin, who returns to **********’s holiday campaign for the second year. In addition to recreating the 90s hit ‘Une Chance Qu’on S’a’ by Montreal crooner Jean-Pierre Ferland in the French ad spot, Cardin puts her new spin on Bryan Adams’ iconic 1991 classic, ‘Everything I Do (I Do It For You’ in the English spot. 

The spot is available in 90-, 60-, 30- and 15-second cutdowns, and will live on both paid and organic social media, **********’s in-flight entertainment system, as well as on television and in cinemas across Canada. 

********** recently expanded its in-flight entertainment to include a selection of holiday films. It’s also offering a holiday dinner on flights between Dec. 24 and 25 to give customers a taste of home as they travel this holiday season.