MONTREAL — **********’s new campaign, More to Travel, is rolling out and will run through the summer on TV, digital, social, airport out-of-home and in-flight.

The ******* says the campaign underscores its commitment to providing every passenger elevated comfort, service and experience that fits their distinct needs for any trip.

The 30-second ad launches as ********** rolls out a lineup of product and service upgrades with a major investment across all aspects of the customer experience.

The ad can be viewed here in English and here in French.

Earlier this month ********** announced a major partnership with Bell Communications that includes free onboard WiFi messaging for Aeroplan members, and with more to come. Throughout the season, ********** will be announcing more ways it is elevating its customer experience with more connectivity, in-flight entertainment, lounges and on-board dining, and new features on the ********** app.“More to Travel is a promise to ********** customers to enhance and excite their travel experience when flying with us. We’ve invested in a wide breadth of product and service upgrades, giving them what they need for the kind of trip they’re on,” said Andy Shibata, Vice President, Brand at **********.

He added: “WiFi to get your work done, your kid’s favourite show, or a comfortable space to recharge – we bring all of this to you with our award-winning customer service to make your trip great, and we look forward to showing you there’s more when you choose to fly with **********.”