Air Canada’s new holiday video shares a message of togetherness

**********’s new holiday video shares a message of togetherness

MONTREAL — **********’s just-released video shares a message of togetherness for the first December holiday season many Canadians will spend together in two years.

The video marks a return to storytelling for the company, says **********, as it finds ways to emotionally connect its brand to Canadians who haven’t been able to travel in nearly two years.

This year’s spot is a mix of live action and animation, a first for **********. The soundtrack features Canadian music by Forest Blakk’s I Saw Love and Cœur de ******’s Comme des enfants, for the English and French versions respectively.

An ********** employee – played by a real ********** pilot – sets the scene for the animated short when she brings home a snow globe for her son to add to his collection. What happens next? Watch and find out …

“This year’s holiday brand spot, ‘Tis the season to believe’, was inspired by the universally shared experiences and emotions felt over the course of the ********. But this piece is also inspired by the resilience and power of love and determination that has brought us back together,” said Andy Shibata, Vice President, Brand, **********. “Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another.”

The spot will be shared in multiple forms, including an extended version for **********’s owned channels. In addition, a 60-second version will be shown in cinema, 60-second and 30-second versions on television across Canada, and 30-second and 15-second versions on social media and digital platforms.

********** is keeping holiday travels safe with top-of-the-line safety measures, such as the ********** CleanCare+ program that provides customers greater peace of mind during all stages of travel.






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