MONTREAL — ********** has signed a partnership deal with American Express for a new loyalty program that the ******* is preparing to launch next year.

The 10-year agreement includes new co-branded payment cards, participation in the American Express membership rewards program, and expanded commercial co-operation between the two companies.

“We’re excited to renew **********’s long-standing relationship with American Express and reaffirm our position as its exclusive Canadian co-brand ******* partner,” said Calin Rovinescu, President and CEO, **********. “Amex is a global leader in premium payments, and this agreement will support the creation of new, *****-class products for **********’s industry-leading loyalty program launching in 2020.”

The deal will allow American Express membership rewards customers in Canada and the U.S. to transfer their points into the new ********** program once it has rolled out.

American Express Aeroplan cardmembers will also become members of **********’s new loyalty program.

********** reacquired the Aeroplan loyalty program from Aimia Inc. earlier this year after spinning off the points program in 2005 as part of the *******’s restructuring.

The ******* has already signed agreements with TD Bank, CIBC and Visa that will see them stay on with the loyalty program until at least 2030.

With file from The Canadian Press