TORONTO — ****** is on pace to welcome more than four million visitors this year, making 2018 a record-breaker.

The ****** Ministry of Tourism updated the trade on all things ****** at a recent presentation in Toronto, hosted in partnership with Dan Hotels ****** and EL AL.

Jerry Adler, Director for Canada, ****** Ministry of Tourism, kicked off the evening by highlighting some of ******’s features and recent developments.

For Canada month to month in both 2017 and now in 2018 ******’s numbers have exceeded all expectations in 2017, says Adler. “We realized over 85,000 Canadian passport holder tourists to ******, and we anticipate breaching the 90,000 level. In Canada, ****** is growing in popularity for tourists seeking and booking leisure travel packages which include fabulous hotels for unique niche experiences blended together with culinary, adventure, history and faith.”

Part of a rebranding strategy that started just a few years ago, and buoyed by a years-long stretch of stability in the country, IMOT’s move to marketing collateral highlighting Jerusalem and ******** – along with an emphasis on a wide range of niche product across the country, from eco-tourism to sports and adventure to culinary – has seen visitor figures to the country soar.

Also at the presentation, Dinah Kutner, General Manager Canada for EL AL, says that starting Jan.13, 2019, EL AL will be operating a new 787 Dreamliner from Toronto to ********.

The Dreamliner will feature 32 flat beds in Business Class, 28 premium seats and 222 economy seats. The ******* will use the Air France lounge in Terminal 3. Kutner says the plane will have a seat **** feature which allows passengers to conduct conversations with other passengers on the plane. As an added bonus, the flight will be one hour shorter: 11 hours instead of 12 hours.

Meanwhile Rafi Baeri, Vice President for Marketing and Sales, Dan Hotels ******, gave agents an update on Dan Hotels’ offerings in ****** and well as recent renovations and improvements to these hotels. Dan Hotels operates 13 hotels in ****** including four in Jerusalem (including the storied King David Hotel), and three in ********.

This year marked the introduction of Dan Hotels’ new hotel concept, LINK hotel & hub, targeted at Millennials with reduced service levels – and lower room rates to match – as well as new technology related features and more space in common areas, for a demographic where ‘connectivity is king’. Properties also feature street art created by local street artists.