CORONADO, CA — California’s Hotel del Coronado, the landmark resort property that’s housed guests along San Diego Bay since the 1880s, is now a Hilton hotel.

Hilton officials told the Union-Tribune on Tuesday that the company’s physical presence will be understated – no large Hilton marquees will adorn the facade of the famous red-roofed Victorian building.

Hilton says it expects its marketing muscle and membership program will broaden the reach of the 757-room hotel that already is widely known.

When it opened in 1888 across the bay from San Diego, the Hotel del Coronado was the largest resort hotel in the *****. It was designated a National Historic Landmark in 1977.

Hilton replaces KSL Resorts, which has managed the hotel since 2003. The property is owned by the Blackstone Group.