LONDON — British Airways has officially thrown its hat into the ring by unveiling plans for a sister budget *******, set to launch in June.
The new long-haul budget ******* by parent company IAG is called ‘Level’ and will be based in *********, which is also the hub for Vueling, IAG’s Spanish no-frills *******. Level will debut with two new Airbus A330 aircraft featuring 293 economy and 21 premium economy seats, and will fly from ********* to Los Angeles, San Francisco, Buenos Aires and Punta Cana. Sister carrier Iberia will staff the pilots and cabin crew.
With the launch of Level, IAG will boast five main ******* brands, including Aer Lingus, British Airways, Iberia and Vueling.
According to The Telegraph, IAG chief executive Willie Walsh said that other European destinations are in the works. Fares will start from €99 for a one-way ticket, with checked luggage, meals and in-flight Internet access among the perks in premium economy. Those in economy will be able to choose what perks they want to pay for.
The new ******* aims to take business away from competing low-cost ******* Norwegian, which also offers flights from ********* to U.S. cities like Los Angeles and Oakland, both of which will also be serviced by Level. In June, Norwegian will ***** ahead with expanded flights from Edinburgh and Belfast to secondary airports in the northeast U.S.
There’s no word yet if Canadian destinations could be on the horizon.
Flights on flylevel.com are currently on sale.