BERLIN — The ***** Tourism Organization (UNWTO) and AVIAREPS, a global leader in tourism, aviation and hospitality representation, signed a Memorandum of Understanding last week at ITB Berlin to join forces to promote international tourism to various destinations around the ***** in need of destination marketing assistance.

The MoU was signed by Taleb Rifai, Secretary General of the UNWTO, and AVIAREPS Chairman and CEO Michael Gaebler.

Says UNWTO Secretary-General, Taleb Rifai: “We look forward to working with AVIAREPS, a valued UNWTO Affiliate Member supporting destinations around the ***** improving their international presence and tourism competitiveness in the area of marketing.”

Michael Gaebler, Chairman and CEO, AVIAREPS, added: “In partnership with the UNWTO and our mutual belief in tourism as a positive driver for inclusive economic growth, AVIAREPS is excited to work diligently with our tourism and aviation partners to provide destination marketing expertise and assistance for a number of worthy recipients around the globe. Through these actions we aim to make a positive difference with tourism providing tangible results for people on the ground.”