With the launch of ********** rouge’s first flights to Hawaii’s Islands taking place Nov. 21, Ronald Williams, interim president and CEO, Hawaii Tourism Authority (HTA), issued a statement to its travel partners, projecting an increase of $57 million in visitor expenditures as a result of the added air capacity.

Williams estimates that the combination of new ********** rouge routes from Vancouver to Honolulu, Vancouver to Kahului (which will operate daily during the peak winter season) and a Toronto to Honolulu route (launching in December along with YVR to OGG) will generate an additional $6 million in tax revenue for the state of Hawaii, during the winter period — or $57 million in visitor expenditures.

Williams also states that HTA will work with HVCB and other industry partners to ensure there is sufficient travel demand to sustain these flights.